Surf InfusionlrSince its creation in 2001, Bumble and Bumble’s Surf Spray has been the go-to choice for creating sexy, beachy, windswept waves (even miles from shore). A behind-the-scenes secret of editorial stylists on beach shoots used to be spritzing sea water on hair the hair of models. Stylists wanted to bring this concept into the salon and on set. A hairdresser’s dream in a bottle, the first-of-its kind Surf Spray gave way to easy volume, light hold and a perfect matte finish, whenever and wherever, capturing the once remote styling secrets of beach shoots.

Now, introducing a new salt-in-oil formula, Surf Infusion reveals a new way to style on or off the beach. For years, surfers have used oils to combat the drying effects of salt water in their hair following an ocean dip. This new bi-phase formula features a sea-salt bottom phase and an oil-based top phase infused together – just shake to activate.

Dry or coarser types will benefit from a mellow blend of tropical oils and sea botanicals that condition hair while still getting the sexy, beachy texture of Surf; a sea mineral blend builds tousled, touchable texture; and UV protectants help guard against the damaging effects of the sun so hair stays looking healthy. Surf Infusion is a swell solution for those seeking sea-tossed waves but in need of a little extra conditioning.

To use: Shake (very) well to a seabreezy blue before use. Spray evenly on damp or dry hair, focusing on the lengths. Style – scrunching works well – and let air dry, or you can use a hair dryer with a diffuser attachment.

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Header image credit: Chzphotography